The numbers

What happened to my Mac app in four months.

SupaSidebar is my Mac app. In spring it was doing about 1,000 visitors a month, and I did not know much about SEO. I spent the next few months fixing that. These are the Search Console and PostHog numbers since, screenshots included.

2.56M

Google Search impressions

Search Console, since April 28

26.7K

Google Search clicks

Same view

62.1K

Total website visitors

Apr 27 to Sep 1, PostHog

Before and after

Before and after.

The system went in on April 28. Same app, same site. Each row compares Dec 27 to Apr 27 with Apr 28 to Sep 1.

	Before: Dec 27 to Apr 27	After: Apr 28 to Sep 1	Growth
Website visitors	4.83K	62.1K	+1,185%
Search impressions	15K	2.56M	+16,967%

Visitors from PostHog. Impressions from Google Search Console.

PostHog analytics from April 27 to September 1, 2026, showing 62.1 thousand visitors, 81 thousand page views, and 66.2 thousand sessions. — PostHog, April 27 to September 1, 2026. Also 81K page views and 66.2K sessions.

Search Console for the same stretch: 2.56M impressions and 26.7K clicks, almost all of it after April 28.

Google Search Console six-month Web performance showing 26.7 thousand clicks and 2.56 million total impressions. — Search Console, pulled September 1, 2026. An impression is not a visitor, a signup, or an AI crawler fetch.

Onboarding, free text

Where people said they found it.

The app asks every new user where they found it. It is a free text box, so I grouped the last 1,000 answers by hand.

Where	Of the last 1,000 answers
Google or search	321
An AI assistant	155
Everything else	524

48 percent came through Google or an AI assistant. Two of the AI answers are below.

Customer email saying a friend was recommended the app by Claude or ChatGPT — One of the replies. A friend of theirs got the app recommended by Claude or ChatGPT.

Customer email saying they researched with Claude and Perplexity and both turned up the app — Another one. They asked Claude and Perplexity, both suggested the app.

ChatGPT, August 25

What ChatGPT says when you ask it.

I opened a private window, not logged in, and asked four questions a buyer of the app might ask. Yellow marks what I want you to see: the app in the answer, and the app's own posts in the source panel.

ChatGPT answer listing SupaSidebar alongside CleanShot, Obsidian, and Paste, with a source panel showing a SupaSidebar blog post — I was so happy when I saw this. My app, listed next to Maccy, CleanShot, Obsidian, and Paste. The source is a post the agents published on June 17.

ChatGPT answer about Mac browser apps with a source panel showing two SupaSidebar blog posts — Asked for the best Mac apps for browsers. Both sources are posts from the app's blog.

ChatGPT answer listing browsers for Mac with a source panel showing a SupaSidebar blog post — Asked for the best browsers for Mac in 2026. The first source is the app's privacy post from May 27.

ChatGPT answer recommending SupaSidebar as an Arc alternative with a source panel showing a SupaSidebar blog post — Asked for an Arc alternative without switching browsers. The app is recommended, and its Arc guide is the source.

Month by month

What it looked like in June, July, and September.

Search Console screenshots I took along the way, all counting from the same start.

Historical Google Search Console three-month view through June 17, showing 516 thousand impressions and 4.47 thousand clicks. — Three-month view ending June 17.

Historical Google Search Console view from April 11 to July 10, showing 1.06 million impressions and 8.97 thousand clicks. — April 11 to July 10.

Same system

This is what happened to my app. It is the same system I would install for you.

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